“Don’t Be Evil: When Employees Stand Up to Save the Brand”
What happens when employees decide their company should not pursue a customer or a project? Do they have the right to be conscientious objectors? At Google, that’s exactly what happened. This…
View Article“The Regressive Brand: The Dark Side of Brand Activism”
“…when riches and virtue are placed together in the scales of the balance, the one always rises as the other falls” – Plato’s Republic, Book VIII A recent online survey asks…
View Article“Stand for Something: Brand Activism at Nike”
Marketing today means brands must stand for something– even if it means sacrificing a segment of their customers in order to be cool with the segment they are consciously targeting.…
View Article“Why Competition in the Politics Industry is Failing America”– A report by...
Can government be “run like a business”? This is one of the biggest fallacies in the current political debate. We are told, time and time again, that a candidate for…
View ArticleA Critique of “Purpose”
Maria Hengeveld‘s article in the Nation, Big Business Has a New Scam: The ‘Purpose Paradigm,’ raises a critical point: “Contrary to its purported aim, the point of purpose isn’t to drive change.…
View ArticleB2B Brand Purpose: The Coming Backlash
B2B brands are in for a rude awakening. By lagging behind their B2C counterparts, they are inadvertently creating a rift between their future customers and their future business. What do…
View ArticleLEAD on Climate 2020: Will Business Make a Difference?
As Congress considers various paths to recovery from the health and economic crisis caused by the coronavirus pandemic, it should strive to build back better, by planning for a more…
View ArticleBlack Lives Matter: When Wicked Problems Intersect
Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…
View ArticleCEOs, Political Contributions, & the Brand
After watching the MAGA insurrection on live television, Corporate America is rethinking its political donations. Let’s be blunt about it: businesses have to decide if they support democracy or not.…
View ArticleBruce Springsteen’s Reunited States of America
UPDATE: Jeep has pulled the Springsteen ad following a report by TMZ that Springsteen was arrested in New Jersey for a DWI in November. Bruce Springsteen (and Jeep) give us a powerful…
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